Multiple personalities

The annual SMS-based Nokia Game has morphed this year into 20 Lives, in which the Big N promises the "unique opportunity of stepping into somebody else's shoes - not only once, or twice, but 20 times".

Registration for the game opened this week but it doesn't start until September 21. Running over 25 days, this won't be the usual mix of slight puzzles and quirky messages but some kind of role-playing malarkey. However, judging by the hyperactive promo video sent to the media - featuring an over-caffeinated US TV salesman - it could be a deeply nauseating piece of schlock. Or a media-savvy parody. Your guess is as good as mine.

Sign up if you dare at 20 Lives.