The PR Shuffle

If you notice in the next few weeks a rash of newspapers or radio/TV spots touting the iPod Shuffle as the epitome of cool, it won’t be just coincidence. O2 is handing out the dinky little MP3 players like confetti to, er, movers and shakers around town (or hacks as they’re also known).

And good luck to O2 if its, um, generosity, drives a quid pro quo arrangement whereby the Shuffle (and its availability at O2 stores) suddenly gets loads of coverage in the media.

For the record, Log On turned down this kind offer. Erm, because we’d already got a free one from Apple. But AFTER the review in the paper appeared, mind.