Rock-bottom broadband

As broadband finally overtakes dial-up in Britain, here in Ireland the competition is much less aggressive but at least today's move by telco Imagine is a step in the right direction.

Imagine's undercuts Eircom's price for the standard broadband product by a whole €7. At €23 a month, you get the usual 1Mbps/128Kbps service, so long as you sign up for Imagine's phone service at the same time.

Imagine is also trumpeting its €9.99 time-based product (20 hours online per month) but not only does it actually cost €13 because you must pay rental on the modem, the entire per-hour concept is ridiculous and hardly worthy of consideration.