Wednesday, March 09, 2005

Virgin podcast

London's Virgin Radio has become the first major station to podcast one of its shows on a daily basis. Take a refresher here if you're unclear what this podcasting business is all about but basically Virgin has taken its daily breakfast show, edited out the music, news, weather and traffic, and made it available for download to an MP3 player. You still have to listen to the friggin' ads, though.

So what, you might say, the best bits are gone - and you'd be half-right. What's left is the DJ chatter from hosts Pete and Geoff. Let's face it, they ain't Podge and Rodge. But it's an interesting exercise nonetheless if your connection is up to the 21MB daily download.

It isn't the only UK station to jump on the podcast bandwagon - BBC's Five Live already uploads its weekly sports quiz Fighting Talk for podding.

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