Will they never leave us alone?

Advertisers are relentless in their pursuit of our eyeballs. While the hellish vision of personalised ads showcased in Minority Report has yet to come to pass, now the marketing spivs are actively targeting in-games advertising as a way to reach the plum 18-35 demographic.

From PS2 to Xbox to PC, the Massive ad agency is trying to tie up deals to give it exclusive rights to pump flashing banners into gamers' faces. Lovely, just when we've switched off the TV channels to get away from it all...